Advance to Healthier Gums and Stronger Teeth from Day 1* with Crest Pro-Health Advanced Gum Protection. This toothpaste contains ActivClean Crystals for stain prevention. It also provides Crests highest level of protection against plaque bacteria to keep gums healthy and provides longer lasting freshness**.*vs. ordinary toothpaste with continued use. Starts fighting plaque and protecting enamel from Day 1.** vs Crest Pro-Health toothpastes
Made in United States
Adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 yrs.: ask a dentist. ©Procter & Gamble
When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.FLUORIDE TOOTHPASTE FOR ANTICAVITY, ANTIGINGIVITIS AND SENSITIVE TEETH. Aids in the prevention of cavities. helps prevent gingivitis. Helps interfere with the harmful effects of plaque associated with gingivitis. Helps control plaque bacteria that contribute to the development of gingivitis. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact.